For almost a decade, we've conducted annual studies to map marketing drives for some of the biggest and boldest business-to-business brands in the world. We've named it What Works Where.
Our research says it's… Marketing's Age of Illumination.
Every year paints a different picture. And our latest 2018 What Works Where research findings reveal something we've wanted to see all of our marketing and branding lives. We think this insight will move you…and your work, too. Here's a hint: Marketing leaders are assuming a new organisational role-and it's doing big things for not only their initiatives, but also the company's business objectives as well.
A special thanks to Marketing Week for partnering with us in our research and to their team for their assistance and insights.
Marketing Leaders Represent
Spanning industries, revenue and geography, we've sourced and analysed a diverse range of marketing perspectives. We focused on their perspectives about their most pressing marketing objectives, challenges and how they overcome them and shifts in the role of B2B marketing within B2B organisations.
1,159
participants around the globe, from the UK & Europe, North America, Asia and UAE
30%
of respondent companies had revenues of $250+ million
64%
were pure B2B marketers
36%
had both B2B and B2C marketing responsibilities
70%
of respondents were senior manager or higher
So what did they say?
Our What Works Where report says it all, as do our accompanying volumes on Customer Experience, Strategic Brand and Marketing as Accelerator. But what all 1,150 marketing leaders are shining a light on is that Marketing's Age of Illumination is about to dawn. Take a look…
Coming soon
