Every year paints a different picture. And our latest 2018 What Works Where research findings reveal something we've wanted to see all of our marketing and branding lives. We think this insight will move you…and your work, too. Here's a hint: Marketing leaders are assuming a new organisational role-and it's doing big things for not only their initiatives, but also the company's business objectives as well.
A special thanks to Marketing Week for partnering with us in our research and to their team for their assistance and insights.
Spanning industries, revenue and geography, we've sourced and analysed a diverse range of marketing perspectives. We focused on their perspectives about their most pressing marketing objectives, challenges and how they overcome them and shifts in the role of B2B marketing within B2B organisations.
participants around the globe, from the UK & Europe, North America, Asia and UAE
of respondent companies had revenues of $250+ million
were pure B2B marketers
had both B2B and B2C marketing responsibilities
of respondents were senior manager or higher
Our What Works Where report says it all, as do our accompanying volumes on Customer Experience, Strategic Brand and Marketing as Accelerator. But what all 1,150 marketing leaders are shining a light on is that Marketing's Age of Illumination is about to dawn.
Take a look…
What Works Where 2018